Digital Spotlight: The Art of American Advertising

THE ART OF AMERICAN ADVERTISING features advertisements from 1865 to 1910.

Contents: In addition to a searchable digital collection, users can also explore nine exhibitions focusing on national markets, advertising products, trade catalogs, trade cards, souvenirs and novelties, scrapbooks and collectibles, the art of “posting”, brand name management, and a marketing revolution.

Classroom Connections: This collection is useful for activities across the curriculum. Art teachers will want to involve students in evaluating the artwork, while history teachers can use the images to provide insights into particular time periods. Divide classes into small groups to explore specific exhibitions. Involve younger students in “then and now” comparisons.

Featured Digital Objects:
Gallery https://www.library.hbs.edu/hc/artadv/gallery.html
Trade Cards https://www.library.hbs.edu/hc/artadv/trade-cards.html
Souvenirs & Novelties https://www.library.hbs.edu/hc/artadv/souvenirs.html

To visit the collection, go to https://www.library.hbs.edu/hc/artadv/.