Digital Spotlight: Medicine and Madison Avene

MEDICINE AND MADISON AVENUE is a digital repository exploring the rise of the consumer culture during the first half of the 20th century.

Contents: Housed at Duke University Libraries, this collection contains 600 health-related advertisements connecting modern medicine with the consumer culture. From cough and cold remedies to laxatives and vitamins, users can search by date, company, product, subject, publication, medium, or format.

Classroom Connections: Advertisements are an effective way to engage students with health and history topics. This digital collection can also be used to teach about marketing techniques and changes in society and culture during the 20th century.

Featured Digital Objects:
Listerine https://repository.duke.edu/dc/mma/MM0600
Classroom Germs https://repository.duke.edu/dc/mma/MM0709
Scot Tissue https://repository.duke.edu/dc/mma/MM0572

To visit the collection, go to https://repository.duke.edu/dc/mma.