Website Review: Federal Student Aid

FEDERAL STUDENT AID from the U.S. Department of Education features sources to help students seeking grants, loans, and work-study funds for college or career school.

The website is divided into five sections.

The Prepare for College section takes teens through the process of defining goals, thinking about college costs, and planning for college.

The Types of Aid section explores funding ideas from the U.S. federal government, states, colleges, and nonprofit or provide organizations.

The Who Gets Aid section discusses issues related to eligibility for federal student aid programs.

The FAFSA: Applying for Aid section takes teens step-by-step through the process of completing the Free Application for Federal Student Aid (FAFSA).

The How to Repay Your Loans section helps teens understand the process of choosing a repayment plan and avoiding problems.

The website is available in both English and Spanish. A search tool is provided for those wishing to search the website. A glossary in the About section defines key terminology. Use the social media links for up-to-date information including short, financial aid-related videos.

Librarians will find this to be an excellent resource for students preparing for college. Work with the school counselor to set up a display that features useful books, pamphlets, and other information along with key websites.

To visit the website, go to https://studentaid.ed.gov/

Book Review: Doable: The Girls' Guide to Accomplishing Just About Anything

DOABLE: THE GIRLS’ GUIDE TO ACCOMPLISHING JUST ABOUT ANYTHING by Deborah Reber is a practical, how-to book for teens. Featuring strategies for achieving both small and large dreams, Reber’s advice is “spot-on” for today’s busy teens.

From starting a non-profit animal shelter to passing college entrance exams, the Reber provides step-by-step instructions for accomplishing a wide range of personal goals. The book is organized into eight short chapters each focusing on a step in the process.

Are you a cliff diver, shooting star, or deadline chaser? Motivating questions, meaningful activities, and useful summaries are woven into each chapter to keep readers actively engaged. Rather than providing just one approach, Reber often features multiple ways to solve a problem or address an issue such as the use of both lists and mind maps. Of particular value is the last section of the book dealing with tracking progress, reflecting on accomplishments, and rewarding yourself for hard work.

What makes DOABLE distinct is its inspirational examples and encouraging tone. Young adults will relate to the author’s conversational style and contemporary success stories. Reber knows her audience. References to smartphones, e-readers, and mobile apps connect with today’s high-tech teens. The book is also outstanding from an instructional point of view. Both examples and non-examples are provided of each concept so readers can clearly distinguish clear goals from vague goals and effective from ineffective strategies.

DOABLE is an outstanding example of nonfiction for teens. Although the book is designed for empowering girls, the key elements could easily be extracted for use on a library bulletin board focusing on goal setting for all students. There are many books available for teens on planning, but this is the best I’ve seen.

Published by Simon Pulse/Beyond Words. Available January 20, 2015. Edelweiss ARC used for review.

Book Review: Fizz

Professional development doesn’t require a costly workshop or expensive consultant. Instead, look to new books across disciplines for ideas to help you grow as a library professional. 

FIZZ: HARNESSING THE POWER OF WORD OF MOUTH MARKETING TO DRIVE BRAND GROWTH by Ted Wright explores the promise and pitfalls of using conversations between customers to promote products and services. Although aimed at the business community, this book has lots of implications for librarians too. Let’s explore the book chapter by chapter.

Influencers. Seek out influential users and provide them with a powerful message to share. In the case of libraries, think about how to get your key youth in each social group and teachers sharing that message. Where influencers lead, others will follow. They need the right story at the right time. Wright provides lots of suggestions for identifying and making use of these key people.

Two-Ounce Culture. Wright suggests providing samples and freebies to draw interest. In other words, you need to get books into the hands of teachers and youth. If you can get people to visit your website to find a cool new resource, they’ll return on their own. Get them to try something new like your iPads, then reintroduce them to your traditional resources.

What Makes You Talkable. A product or services needs a story that can be shared. What makes people love the library? How can you turn this into a story that people will want to share? Wright suggests that the story needs to be interesting and authentic.

Strategic Corporals. Wright suggests that you need to recruit and train brand ambassadors who will share your story. Wright suggests looking for people who are interested in new things, like to share stories with friends, and are intrinsically motivated. Who hangs out in your library? Who attends your book clubs? These are people who make great ambassadors.

Patience. Once everything is in place, Wright notes that it take patience to wait and watch for word of mouth marketing to work. In addition, it’s important to measure the impact of this type of marketing.

Big Data. Rather then just relying on local marketing efforts, Wright suggests looking at big data. In the library setting this means following national research from organizations like ALA and PewInternet. He suggests looking for patterns in the data and comparing this to what’s happening locally.

The last section of the book explores topics such as ways to saving money, dispelling marketing myths, and ideas for talking to administrators about marketing.

Although not specifically aimed at the library profession, Fizz contains some great ideas for using word of mouth marketing regardless of the setting. While most of the strategies aren’t particularly new, they are presented in a way that’s enjoyable and easy to follow.

NetGalley ARC used for review