Digital Spotlight: The Art of American Advertising

THE ART OF AMERICAN ADVERTISING features advertisements from 1865 to 1910.

Contents: In addition to a searchable digital collection, users can also explore nine exhibitions focusing on national markets, advertising products, trade catalogs, trade cards, souvenirs and novelties, scrapbooks and collectibles, the art of “posting”, brand name management, and a marketing revolution.

Classroom Connections: This collection is useful for activities across the curriculum. Art teachers will want to involve students in evaluating the artwork, while history teachers can use the images to provide insights into particular time periods. Divide classes into small groups to explore specific exhibitions. Involve younger students in “then and now” comparisons.

Featured Digital Objects:
Gallery https://www.library.hbs.edu/hc/artadv/gallery.html
Trade Cards https://www.library.hbs.edu/hc/artadv/trade-cards.html
Souvenirs & Novelties https://www.library.hbs.edu/hc/artadv/souvenirs.html

To visit the collection, go to https://www.library.hbs.edu/hc/artadv/.

Digital Collection: Ad*Access

AD*ACCESS
Duke University Libraries

Contents: With over 7,000 U.S. and Canadian advertisements, this digital collection covered five product areas including beauty and hygiene, radio, television, transportation, and World War II propaganda from 1911 through 1955. Users can explore by company, product, date, publication, subject, medium, headline, or audience.

Classroom Connections: Involve youth in exploring how advertising has changed over time. Ask students to compare historical advertising in their area of interest to today’s ads.

Featured Digital Objects: 
Air Travel ads - https://goo.gl/3E0Pln
Television set ads - https://goo.gl/PXY3nX
War Bonds ads - https://goo.gl/pJsBPF

To visit the collection, go tohttp://library.duke.edu/digitalcollections/adaccess/

Website Review: Admongo

The ADMONGO.GOV website helps tweens learn about advertising so they can become more discerning consumers.

Sponsored by the Federal Trade Commission, the multimedia campaign teaches advertising literacy concepts through engaging interactive games.

After creating a login, students begin the experience by learning to navigate the gaming environment. They then work their way through a series of challenges. For students who prefer to skip the gaming aspect, an interactive text-version of the learning experience is also available.

The learning environment presents participants with a series of experiences where they learn to identify advertising and marketing messages. Then, tweens are asked to apply critical thinking skills to make informed consumer decisions.

Parent and teacher sections provide lesson places and teacher videos. Educational materials including lessons, worksheets, and family handouts are aligned with national standards. The materials can be downloaded or hard copies can be ordered for free. In addition, a help area and glossary are also available.

Librarians will find this website to be an engaging way to teacher consumer literacy skills.

To learn more, go to http://www.admongo.gov/.

Website Review: Factcheck.org

FACTCHECK.ORG is an award-winning website providing consumer information that can be woven across the curriculum.

This nonpartisan, nonprofit website for the Annenberg Public Policy Center shares useful information to help youth make responsible decisions related to issues of public policy. It attempts to “reduce the level of deception and confusion in U.S. politics”. At the same time, it models important information inquiry skills by discussing alternative perspectives and identifying the factual accuracy of advertisements, debates, speeches, interviews, and news.

The HOME page provides access to topics currently in the news, while the ARTICLES section links to recent topics.

The ASK FACTCHECK section allows users to ask a question. Questions and answers are provided along with a place to read more about the topic.

Around elections, go to the ELECTIONS section for up-to-date information about the facts and falsehoods surrounding particular players.

The VIRAL SPIRAL section features “a list of false and misleading viral rumors” along with a summary of facts.

The ARCHIVES provides a list of popular people and topics such as immigration, guns, and health care. Use the SEARCH for specific topic searches.

Teachers will find the QUIZ ARCHIVE particularly useful.

A companion website called FLACKCHECK.ORG focuses on political literacy and provides lots of resources to help learners identifying flaws in arguments.

To access FACTCHECK.ORG go to http://www.factcheck.org/
Use Facebook, Tumblr, and Twitter to keep up-to-date on current topics from FACTCHECK.